The Solution
GeneriQ did a detailed assessment of the market opportunity, launch and marketing costs that could be involved for potential partners via scenarios of “outright sale”, “out-licensing for royalties” as well as “out-licensing with transfer price” scenarios. Partnering and deal strategies were developed for the selected optimal strategy and incorporated into a business proposal.
GeneriQ utilized a customised search strategy based on the product specifics, to identify potential candidates for whom this product could be a correct fit. Discussions were initiated with the business development teams at these prospects and the product specifics, and key differentiators were discussed, and an assessment was made with regards to the commercial fitment in their respective portfolio.
GeneriQ did an independent review of the dossier and manufacturing site at developers site also to assess preparedness for undertaking commercial supplies of the said product.
Top 3 prospects were identified, and business proposal and cases were explored with all the top 3.
Result
Product successfully partnered via a out-licensing fee + royalties for sale model. Partner was a mid-size pharmaceutical company focused on distribution of generic prescription pharmaceutical products in tablet, capsule and oral liquid forms to customers throughout the United States, marketing its products primarily to drug wholesalers, retail drug chains, distributors, and government agencies.
